ALIF — Bold Ideas. Brilliant Artists.
ALIF — Bold Ideas. Brilliant Artists.
Services
Creative Producing
Creative Capacity Building
Artist Representation
Creative Capacity Building
Performing Arts Management Course
Building the next generation of cultural leaders and arts managers
Alif’s Performing Arts Management Course is designed for those who care deeply about how art is made, supported, and sustained. Rooted in the realities of the performing arts sector, the programme brings together critical thinking and practical skills to nurture reflective, ethical, and resilient cultural leaders.
Delivered through live online sessions, the programme creates a shared learning space for artists, producers, and cultural practitioners working across diverse contexts.
Learning Focus
The curriculum integrates strategic thinking with hands-on practice across key areas of the arts ecosystem:
Branding & Communication – Shaping narratives for artists and organisations
Production Management – Planning, budgeting, and executing performances
Curation & Programming – Designing thoughtful and inclusive audience experiences
Cultural Entrepreneurship – Building sustainable creative ventures
Legal Frameworks – Understanding contracts, copyrights, and intellectual property
Content & Digital Strategy – Storytelling, visibility, and audience engagement
Sponsorship & Fundraising – Navigating partnerships and financial sustainability
Grant Writing – Developing clear and compelling proposals
Networking & Collaboration – Building alliances within and beyond the arts
Equity, Inclusion & Workplace Ethics – Creating safe, diverse, and respectful spaces
Each session is designed to encourage sectoral awareness, critical reflection, and leadership in practice.
Who the Programme Is For
This programme is ideal for:
Early and mid-career arts managers, producers, and administrators
Independent artists seeking to strengthen the management of their own practice
Cultural entrepreneurs building creative organisations or initiatives
Individuals committed to the role of the arts in social and cultural transformation
Eligibility
Applicants must be 18 years or older, have a working knowledge of English, and demonstrate a genuine interest in contributing to a more connected and equitable arts ecosystem.
Programme Outcomes
By the end of the programme, participants will:
Gain a grounded understanding of the performing arts ecosystem in India
Build practical management and leadership skills applicable across contexts
Develop a network of peers, mentors, and collaborators
Be equipped to contribute meaningfully to both institutional and independent arts practice — in India and beyond
Services
Creative Producing
Creative Capacity Building
Artist Representation
Creative Capacity Building
Performing Arts Management Course
Building the next generation of cultural leaders and arts managers
Alif’s Performing Arts Management Course is designed for those who care deeply about how art is made, supported, and sustained. Rooted in the realities of the performing arts sector, the programme brings together critical thinking and practical skills to nurture reflective, ethical, and resilient cultural leaders.
Delivered through live online sessions, the programme creates a shared learning space for artists, producers, and cultural practitioners working across diverse contexts.
Learning Focus
The curriculum integrates strategic thinking with hands-on practice across key areas of the arts ecosystem:
Branding & Communication – Shaping narratives for artists and organisations
Production Management – Planning, budgeting, and executing performances
Curation & Programming – Designing thoughtful and inclusive audience experiences
Cultural Entrepreneurship – Building sustainable creative ventures
Legal Frameworks – Understanding contracts, copyrights, and intellectual property
Content & Digital Strategy – Storytelling, visibility, and audience engagement
Sponsorship & Fundraising – Navigating partnerships and financial sustainability
Grant Writing – Developing clear and compelling proposals
Networking & Collaboration – Building alliances within and beyond the arts
Equity, Inclusion & Workplace Ethics – Creating safe, diverse, and respectful spaces
Each session is designed to encourage sectoral awareness, critical reflection, and leadership in practice.
Who the Programme Is For
This programme is ideal for:
Early and mid-career arts managers, producers, and administrators
Independent artists seeking to strengthen the management of their own practice
Cultural entrepreneurs building creative organisations or initiatives
Individuals committed to the role of the arts in social and cultural transformation
Eligibility
Applicants must be 18 years or older, have a working knowledge of English, and demonstrate a genuine interest in contributing to a more connected and equitable arts ecosystem.
Programme Outcomes
By the end of the programme, participants will:
Gain a grounded understanding of the performing arts ecosystem in India
Build practical management and leadership skills applicable across contexts
Develop a network of peers, mentors, and collaborators
Be equipped to contribute meaningfully to both institutional and independent arts practice — in India and beyond
Services
Creative Capacity Building
Creative Capacity Building
Artist Representation
Performing Arts Management Course
Building the next generation of cultural leaders and arts managers
Alif’s Performing Arts Management Course is designed for those who care deeply about how art is made, supported, and sustained. Rooted in the realities of the performing arts sector, the programme brings together critical thinking and practical skills to nurture reflective, ethical, and resilient cultural leaders.
Delivered through live online sessions, the programme creates a shared learning space for artists, producers, and cultural practitioners working across diverse contexts.
Learning Focus
The curriculum integrates strategic thinking with hands-on practice across key areas of the arts ecosystem:
Branding & Communication – Shaping narratives for artists and organisations
Production Management – Planning, budgeting, and executing performances
Curation & Programming – Designing thoughtful and inclusive audience experiences
Cultural Entrepreneurship – Building sustainable creative ventures
Legal Frameworks – Understanding contracts, copyrights, and intellectual property
Content & Digital Strategy – Storytelling, visibility, and audience engagement
Sponsorship & Fundraising – Navigating partnerships and financial sustainability
Grant Writing – Developing clear and compelling proposals
Networking & Collaboration – Building alliances within and beyond the arts
Equity, Inclusion & Workplace Ethics – Creating safe, diverse, and respectful spaces
Each session is designed to encourage sectoral awareness, critical reflection, and leadership in practice.
Who the Programme Is For
This programme is ideal for:
Early and mid-career arts managers, producers, and administrators
Independent artists seeking to strengthen the management of their own practice
Cultural entrepreneurs building creative organisations or initiatives
Individuals committed to the role of the arts in social and cultural transformation
Eligibility
Applicants must be 18 years or older, have a working knowledge of English, and demonstrate a genuine interest in contributing to a more connected and equitable arts ecosystem.
Programme Outcomes
By the end of the programme, participants will:
Gain a grounded understanding of the performing arts ecosystem in India
Build practical management and leadership skills applicable across contexts
Develop a network of peers, mentors, and collaborators
Be equipped to contribute meaningfully to both institutional and independent arts practice — in India and beyond
Services
Creative Capacity Building
Creative Capacity Building
Artist Representation
Performing Arts Management Course
Building the next generation of cultural leaders and arts managers
Alif’s Performing Arts Management Course is designed for those who care deeply about how art is made, supported, and sustained. Rooted in the realities of the performing arts sector, the programme brings together critical thinking and practical skills to nurture reflective, ethical, and resilient cultural leaders.
Delivered through live online sessions, the programme creates a shared learning space for artists, producers, and cultural practitioners working across diverse contexts.
Learning Focus
The curriculum integrates strategic thinking with hands-on practice across key areas of the arts ecosystem:
Branding & Communication – Shaping narratives for artists and organisations
Production Management – Planning, budgeting, and executing performances
Curation & Programming – Designing thoughtful and inclusive audience experiences
Cultural Entrepreneurship – Building sustainable creative ventures
Legal Frameworks – Understanding contracts, copyrights, and intellectual property
Content & Digital Strategy – Storytelling, visibility, and audience engagement
Sponsorship & Fundraising – Navigating partnerships and financial sustainability
Grant Writing – Developing clear and compelling proposals
Networking & Collaboration – Building alliances within and beyond the arts
Equity, Inclusion & Workplace Ethics – Creating safe, diverse, and respectful spaces
Each session is designed to encourage sectoral awareness, critical reflection, and leadership in practice.
Who the Programme Is For
This programme is ideal for:
Early and mid-career arts managers, producers, and administrators
Independent artists seeking to strengthen the management of their own practice
Cultural entrepreneurs building creative organisations or initiatives
Individuals committed to the role of the arts in social and cultural transformation
Eligibility
Applicants must be 18 years or older, have a working knowledge of English, and demonstrate a genuine interest in contributing to a more connected and equitable arts ecosystem.
Programme Outcomes
By the end of the programme, participants will:
Gain a grounded understanding of the performing arts ecosystem in India
Build practical management and leadership skills applicable across contexts
Develop a network of peers, mentors, and collaborators
Be equipped to contribute meaningfully to both institutional and independent arts practice — in India and beyond